Your Why: It Is Your Connection With Your Soul

"People don't buy what you do, they buy why you do it. What you do simply proves what you believe."  - Simon Sinek

A compelling, clear, authentic why reflects your soul. Why do you do what you do?  Why is it important to you?  Why is clarity so important in defining who you are, your brand, your purpose?  Clarity in your why conveys your identity, your passion, and what makes you different. It inspires you to action, to live your why to make a difference in the world. This bold, purposeful action energizes you, fulfills you, and serves something larger than yourself. We each have our why. It celebrates our uniqueness. What is yours?  

My why became clear when I let go of my limiting beliefs, and embraced confidently, vulnerably who I am.  I am about making people, teams, and organizations better through the lens of strengths.  I am excited as I see a person truly embrace their uniqueness, and pay attention to their inner voice that says, "I have always wanted to be an entrepreneur, to run my own restaurant."  A friend, currently very successful as a Finance Executive, recently shared this insight with me.  When she did, I saw in her eyes and heard in her voice that this meant something to her.  Her soul was speaking, and it was saying, "Wow, this is me!"  As we continued exploring why this was important to her, "I have always wanted to" started to become "what do I need to do to make this happen".   Her dream started to become real to her.

Purpose and passion are elements that drive commitment.  When we live for our purpose there is determination and inspiration to take bold action, to pursue, and to realize your dreams.  There is a mindset of I will (commitment). I will succeed.  I will figure it out.  I will build relationships and ask for the help I need. I will learn and grow from my failures on the journey to success.  I will enjoy the sometimes arduous journey because therein lies my meaning, my truth, which reveal my soul.

I define success in life as fulfilling your purpose, your truth, in a way that enriches the lives of others.  It is when there is congruence between who you are at your core and living your why, what, and how.  It is boldly being you. Your energy, your spirit reflect a natural happiness, ease, and flow that says, "I know who I am, and who I am not and I am okay with both." Each of us is uniquely blessed with talents and abilities from which to contribute to the world.  Discovering these, making meaning of our unique combination of strengths, non-strengths (often referred to as weaknesses), and effectively using these to meaningfully contribute to something larger than oneself reflects your choices, your values, and your beliefs.  How well does what you have chosen to do reflect your beliefs, your values, your passion, your purpose, your soul?  

What if you are excellent at what you do, but it is energy-depleting?  This may be  an indication that you are not living your purpose.  That's fine.  Meet yourself where you are. What would living your purpose be like for you?  What would be different?

Discovering the compelling reason why you do what you chose to do requires you to ask yourself,  "Is how I contribute congruent with who I am?"  You may be immensely talented in engineering, but inside you want to be a chef, open restaurants, and create experiences through your food that impact peoples lives.  I am always inspired when I think of Tim Ma's story.  A talented engineer, Tim risked everything to pursue his dream of opening a restaurant. Later this month he will open Kyirisan, his fourth establishment, in the Shaw neighborhood of Washington, DC.  While Tim's "all-in, chips to the middle of the table" approach to living his dreams may not be for everyone, realize achieving yours will take courage, risk-taking, and commitment to your dream.  More than anything else, what you will need is conviction.  Conviction is full commitment to and belief in your why and in your ability to figure out the what and the how. Conviction is the soul-driven, unwavering pursuit of living your inner truth.

We return to where we started, with this quote from Simon Sinek:  "People don't buy what you do, they buy why you do it. What you do simply proves what you believe."  

What do you believe in with all your soul?  What is your why? Where does your conviction lie?  If you are in search of your why, let's discover it together.  

Be Bold. Be You. Breakthrough.℠

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